Bendix® by Honeywell understands what’s important to technicians and communicates this message consistently in advertising campaigns which includes three print ads. The campaign showcases entertaining messages that speak to the everyday lives of technicians and demonstrates the Bendix team's commitment to solving problems through their premium friction materials. 

The ads run in numerous trade magazines including Brake & Front End, Import Car, Tire Review, Counterman, Tomorrow’s Technician, Servicio Automotriz, Motor Age, Aftermarket Business, and Undercar Digest.