Bendix® by Honeywell understands what’s important to technicians and communicates this message consistently in a new advertising campaign which includes three print ads and introduces the Bendix® brand's new tag line: "True Blue."  The campaign showcases entertaining messages that speak to the everyday lives of technicians and demonstrates the Bendix team's commitment to solving problems through their premium friction materials. 

The ads will run in numerous trade magazines including Brake & Front End, Import Car, Tire Review, Counterman, Tomorrow’s Technician, Servicio Automotriz, Motor Age, Aftermarket Business, and Undercar Digest.